Wavemaker Ventures

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Growsari

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Growsari

Growsari is an online platform that connects sari-sari stores (mom-and-pops) directly to manufacturers, allowing store owners to double their product margins compared to the traditional supply chain.

Problem

  • Vital yet underserved stores: There are 1 million sari-sari stores in the Philippines, generating US$20 billion in sales. Despite their importance to the economy, these stores remain the most underserved SME segment.
  • Lack of access and bargaining power: Sari-sari stores have no direct access to suppliers and lack teh operational know-how, leaving them with limited bargaining power, low margins (around 8%), and slow restocking/shipment of products.

Solution

  • Direct supplier link: Growsari connects sari-sari stores directly to suppliers, allowing them to earn double the margins compared to traditional supply chains.
  • Community hub expansion: The platform enables sari-sari store owners to offer ancillary services like bill payments, e-commerce drop-off points, advertising media touchpoints, and financial products, transforming them into stronger community hubs.

Type

E-Commerce & Retail and Supply Chain

Focus Area

Enterprise and Sustainability

Capital Raised (US$)

>100M

Operational HQ

Philippines

Sector

Professional, Scientific & Technical Services

status

Current

founders

ER Rollan, Shiv Choudhury, Siddhartha Kongara

partnered

2017

exited

linkedin instagram website

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