An online audio sharing platform and streamer, SoundCloud has acquired Musiio, an AI music curation company. With Musiio’s team and technology, SoundCloud plans to strengthen its music discovery features. The terms of the deal are undisclosed.
Based in Singapore and founded in 2018, Musiio built an AI that can “listen” to music faster than any human possibly could, tag the audio and curate playlists. The technology helps predict which songs a listener would want to hear next, and if users spend more time on SoundCloud, then the company ultimately profits.
When TechCrunch last covered Musiio after its $1 million seed round, the company had just collaborated with its first public client, the Free Music Archive, a Creative Commons-like free music site developed by independent U.S. radio station WFMU. Musiio managed to surface a number of songs that had been “lost” in the sprawling catalog, helping one eight-year-old track double its plays within two days.